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7 Ways To Increase Your Affiliate Commissions


Suppose you could launch an online business in the next tenminutes? Suppose that this business did not require yourown website, dealing with customers, refunds, productdevelopment or maintenance? This is the ideal world ofaffiliate marketing.

Made popular on the internet by Amazon.com, marketers cannow earn a referral fee for directing visitors to countlessmerchants' website. According to Forrester Research,affiliate program earnings will represent $53 BILLION ofall e-commerce sales by 2005. How could you earn a sizeablepiece of this pie? Here are some powerful tips that wouldget you rolling in those big commission checks and laughingall the way to the bank.

1. Know what programs and products to promote.

Of course you will want to promote those programs that willbring you the greatest profits in the shortest time. Thereare several factors that play into selecting such aprogram. Choose programs that have a generous commissionstructure, products that fit in with your target audienceand a solid track record of paying their affiliates ontime. If you cannot recoup your investment, then prune suchprograms and keep looking for better ones. There are tensof thousands of affiliate programs online so you can affordto be picky. This is a case where you will want to choosejust the cream of the crop and so reduce the risk of losingyour advertising dollars.

2. Write free reports or short ebooks to distribute fromyour website.

Most likely you will be competing with other affiliatemarketers who are promoting the same program. If you writea short report on a related topic to the product that youare promoting, then you can distinguish yourself from allother affiliates. In this report you can provide valuableinformation for free with a "recommendation" of theproduct. This is often referred to as a 'soft sell'.

The report or ebook allows you to develop credibility withyour audience and your readers are more likely to followyour recommendation. There is less resistance to this typeof selling because the prospect doesn't feel 'sold', justinformed. The next step is to make this ebook 'viral' byallowing those who bought the product through your link to'brand' the ebook for their own promotional use.

3. Collect the email addresses of those who download yourfree ebook.

Research has shown that over 60% of the sales of anyproduct are made after the fifth exposure to the salesmessage. In other words, most people do not make a purchaseon the first solicitation. You may need to send yourmarketing message over six times before a sale is made.This is the reason why you should collect the contactinformation of those who download your report. You can thenfollow up on these contacts to gently remind them to makethe purchase.

4. Never send prospect directly to a vendor's websitewithout collecting their contact info first.

Affiliate marketing is ideal but not perfect. You must keepin mind that you are providing free advertisement for theproduct owners. The merchants only pay you when you makethe sale. If you send prospect directly to their websitethen these prospect are lost to you forever. If you collectthese names instead, then you can always send othermarketing messages to them and earn an ongoing commissioninstead of making a one-time sale.

5. Publish an online newsletter or Ezine.

It is always easier to recommend a product to a friend thanto sell to a stranger. This is the philosophy behindpublishing your own newsletter. A newsletter allows you tobuild a subscriber list and develop a relationship of trustwith this list. Your subscribers will then trust you torecommend products that will benefit them.

This strategy requires a delicate balance of providinguseful information along with a 'sales pitch'. In otherwords, if you send out frequent advertisement to your listand little valuable information you are likely to losecredibility with your audience. But if you writeinformative editorials you will build a sense ofreciprocity in your readers that will lead them to'support' you by purchasing your affiliate products.

6. Ask merchants for a higher than normal commission.

If you are very successful with a particular promotion youshould approach the merchant and negotiate a higherpercentage commission for your sales. If the merchant issmart he or she will likely grant your request rather thanlose you. Keep in mind again that you are a zero-riskinvestment to the merchant, so don't be shy in yourrequests. Just be reasonable.

7. Learn to write strong Pay Per Click (PPC) ads. One ofthe most effective means of advertising online is throughPPC search engines. As an affiliate, you can make asizeable income by just managing PPC campaigns on servicessuch as Google Adwords and Overture. Monitor your campaignsto see which ads are pulling their weight and trim thosethat are not.

You can use the ClickBank? Market Place, for example, andjust choose a hot-selling product and start promoting. Onceyou are earning a decent return on your investment then youare in profit! Just this strategy alone can make all thedifference to your commission checks.

Affiliate marketing is an entrepreneur's dream come true.Minimum investment, zero inventory, no employees, noproduct development-just BIG checks!

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