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Making Money with Affiliate Programs ? Part II


In this holiday season online shopping is hotter than ever!According to US Commerce Department online sales continue togrow with a robust 25-27 percent this year over 1992. Onlineholiday shopping at a rate of 10 percent is also considerablyoutpacing the 5.7 percent growth of overall retail sales. GoldmanSachs predicts 23 percent of all gift-buying this holiday seasonwill take place online!

So, if you don't have a product of your own to sell online, howcan you profit from this exciting trend?

One of the finest ways of making money online is to promoteother people's products or services by becoming theiraffiliates. Affiliate is a term used for a website that drivestraffic to another website in exchange for a predeterminedcommission.

Thanks to the success of several affiliate programs inthe early days of online business, most merchant websites,today, use some kind of affiliate programs to promote theirsites and generate sales.

Considering the sheer numbers of affiliate programsavailable on the Internet, you may feel overwhelmed.However, if you set some basic criteria, it would be loteasier to find a good program that suits your need.

Free sign up

The affiliate program that you are planning to join mustbe absolutely free. There are way too many good programsavailable for free, why should you pay for one? Moreover,the programs that require payments to join are mostly multiLevel Marketing (MLM) programs. Although, there may be many good MLM programs existing on the Internet, I don't thinkit's a viable option for an average person.

Good commission

You deserve handsome compensation for all your hard work!No matter, how you look into it, in most of the cases, promoting a product or service is not an easy job. Since youare doing the uphill struggle of bringing the client to themerchant's door, your commission should be real good one.What is an acceptable commission anyway? If you are promotingan information product, don't go for less than 50 percent.For more tangible products and services your bare minimumcommission should be 15 percent of the sale. If you arepromoting monthly subscription, choose a program that paysa portion of subscription fee as recurring commission toyou as long as the client referred by you stays subscribed.

Tow-tier affiliate program

An affiliate program which pays certain percent as acommission from the sale for bringing in a client andanother if that client brings in other clients. Two-tieraffiliate programs are more preferable since once a clientbase is built, it becomes a great source of residualincome.

Quality affiliate tracking system

The merchant should have a very good and well-organizedaffiliate sales tracking management software system. Youhave to be absolutely comfortable with the statisticsgenerated by the affiliate program. The program shouldshow such important aspects as repurchase, if any, by theclient referred by you, your second tier affiliates,activities by your second tier clients, etc.If you do notfeel comfortable with the tracking system provided by amerchant, better stick to the merchants, who use third partyaffiliate managing system. At least, you will know that adishonest merchant won't be able to defraud you.

Efficient customer support

You should feel satisfied with the service and support youget from your affiliate program owner. A good program highly values its affiliates and gives priority to its customersupport system. As the clients that you are sending to the merchant are primarily your site's visitors, you should beextremely picky about the quality of customer service theprogram renders. After all, your own site's reputation isalso at stake here!

Promotional materials

If you are planning to promote an affiliate program, youwill need more materials then mere banners. Unfortunately,even many high-end affiliate programs do not carry enoughpromotional materials to satisfy the need of the affiliates. Promotional material should include: contents to buildmini-sites, various ad articles, different kind of textlinks, product brochures or presentation, etc.

Commission payment policy

The affiliate program should have a sort of minimum paymentpolicy, where you can receive commissions if even you havemade just one or two sales. A reasonable amount is US $25.Less than that is not viable due to processing costs.Commission should be paid each month. If you are locatedoutside of US, see if the merchant makes payment throughPaypal or other similar services or not. For most of thecountries checks issued in other countries are not a goodoption.

If an affiliate program meets all these above mentionedcriteria, you can consider joining in this program. However,to get best result from your efforts, before signing up, youshould also consider the following rules:

You have to like the product you are promoting Any salesman will confirm you that this is one of thefundamental rules of selling. If you are selling a productor service you must have confidence in it. If you like theproduct and will use it yourself gladly, you found a productto promote! Don't waste your time with a product that is not

up to your taste!

Promote a product or service consistent to your website's subject matter If your site is all about soccer, you willbe better off with products and service related to soccer.If this same site promotes,for example: pesticides, no matterhow hard you try your success will be very limited! Beforejoining in any affiliate program first you should identifywho your visitors are, what do they like and which productsthey will probably buy online. Once you know your niche market it's lot easier to find products or services for it.

Many webmasters think that in order to make money throughaffiliate programs, all you have to do is to come up with asite and fill up the site with affiliate links. Sooner alllater people will click on them. Unfortunately this does notwork! Making money through affiliate programs is also abusiness and like any business you have to have a properbusiness plan. Only a well prepared businessplan followedby its meticulous implementation can bring success toyour affiliate endeavor.

Nowshade Kabir is the founder, primary developer and presentCEO of Rusbiz.com. A Ph. D. in Information Technology, hehas wide experience in Business Consulting, InternationalTrade and Web Marketing. Rusbiz is a Global B2B Emarketplacewith solutions to start and run online business. You can contact him at mailto:nowshade[at]rusbiz.com,http://ezine.rusbiz.com, http://www.rusbiz.com